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The Gruen Transfer on IMDB
First Aired: May 28th, 2008
Status: Ended
Genre: Comedy
Network: ABC
Summary: Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
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Episode Statistics:
# of Episodes: 40
# of Episodes I watched: 0
# of Episodes I haven't watched: 40
Last Episode I watched: -
Episode Summaries
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Season 12
Episode 1: Coronavirus Messaging & TikTok
Air Date: October 14th, 2020
Summary: Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.
Episode 2: Soap & Bushfires
Air Date: October 21st, 2020
Summary: How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.
Episode 3: Bunnings Warehouse & RM Williams
Air Date: October 28th, 2020
Summary: We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.
Episode 4: Tourism Australia & Big Mac/Big Jack
Air Date: November 4th, 2020
Summary: How Tourism Australia sells us to ourselves; Big Mac, Big Jack, and the big legal stoush; the pitch cancels and uncancels cancel culture. Joining Wil, Todd, and Russel are Karen Ferry and Sunita Gloster.
Episode 5: Selling Beer & LOOK UP
Air Date: November 11st, 2020
Summary: How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to "LOOK UP", so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.
Episode 6: Chooks & 5G Conspiracies
Air Date: November 18th, 2020
Summary: What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.
Episode 7: Kmart & Gaming
Air Date: November 25th, 2020
Summary: How did Kmart make being cheap cool? And with two out of three Aussies gaming, we ask - how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.
Episode 8: The Christmas Spirit & Big Tech
Air Date: December 2nd, 2020
Summary: Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.
Episode 9: Fitness & Racism
Air Date: December 9th, 2020
Summary: The sweaty world of fitness, gymfluencers, and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed, and how brands responded to Black Lives Matter. Wil, Todd, and Russel are joined by Camey O'Keefe and Priya Patel.
Episode 10: Hindsight is 2020
Air Date: December 16th, 2020
Summary: Hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus, the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.
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